Why Small Biz Collabs Just Taste Better

At Wheat Head Brewing, we believe beer is better with friends — especially when those friends are a pair of Italian sisters and their mom whipping up the most delicious treats in town.

That’s why we teamed up with the insanely talented crew at Layered Cake Artistry to whip up something wild: Mainland Mallow — a marshmallow milkshake IPA that’s as fluffy and fun as it sounds. Think hoppy meets happy. Citrus zip meets vanilla drip. A pint with pastry chef dreams.

But this brew is more than just happiness in a glass — it’s a toast to the magic of small business collaboration.
Great Beer Takes a Village (And Maybe a Bakery) When small businesses combine forces, it’s not just about cross-promotion (though hey, we love a good tagged post). It’s about community, creativity, and taking bold swings together.
Layered Cake brought the sweet smarts — handmade marshmallow  profiles, creamy texture goals, and a nose for dessert nuance. We brought the hops, the tanks, and a stubborn refusal to play it safe. Together? We created something that tastes like high-fives and happy accidents.
Why Collabs Work

• Shared Audiences, Fresh Buzz: Cake lovers meet beer geeks. Beer geeks discover cake dreams. Everybody wins.
• Double the Ideas, Half the Ego: Creative trust lets wild concepts actually happen — like blending marshmallow, vanilla bean, and hops into one dreamy pour.
• Hometown Flavor: Local collabs are love letters to our region — showing off the talent, flavor, and grit in our own backyard.

The Mainland Mallow is on tap now — limited release, unlimited vibes. Swing by the taproom, grab a pint (or a crowler), and taste what happens when small businesses say, “Let’s do something ridiculous… and awesome.”

We didn't just stop at Layered Cake Artistry fluff in the brew recipe, the option to rim your glass with Marshmallow Fluff and experience a Marshtache is a crowd favorite.
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And hey — if you’re a local maker with a wild idea, our inbox is always open. Let’s brew something up.
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Collaboration: it’s not just for musicians and group projects anymore. Around here, it’s how we make the magic pour.

Catch Layered popping up @wheatheadbeer June 14th with Fathers Day treats, see you on the farm.